By knitting all of the services together, Facebook may be able to better reach, analyze, and advertise to its entire audience at once.īut the move also raises questions about what this means for users. WhatsApp continues to grow and is a popular messaging application internationally. The popularity of Facebook has waned, particularly among younger users, but Instagram is still a cherished social network. But more control over the companies from Facebook and Zuckerberg himself reportedly led to the departure of the original leaders of both WhatsApp and Instagram.įacebook did not deny the report, and told the Times that it wants to "build the best messaging experiences we can and people want messaging to be fast, simple, reliable and private." The project is reportedly already underway, and it hopes to complete the integration by 2020.įacebook has a business interest to connect these networks.
Zuckerberg reportedly promised Instagram and WhatsApp relative autonomy when Facebook acquired the services. It would also add end-to-end encryption to all of the services - something that is already standard on WhatsApp - which would mean increased privacy and security for DMs over Instagram and Facebook Messenger.įacebook CEO Mark Zuckerberg is reportedly behind the initiative, pushing for deeper messaging services integrations both technically, and with the functioning of the companies. Surprise! Facebook's ad targeting makes people uncomfortable, study says
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